HighPerforming

Small Business Customer Service Trends of High-Performing Companies

Sales, SEO BLOG, Sponsored /

It’s nearly impossible to bring up customer service these days without also discussing the customer experience. Why has it become such a hot topic? Simple: Consumer expectations are higher than ever before — and word of mouth travels ridiculously fast. So if a business wants to attract and retain customers, offering fast, helpful support is a must. This feels particularly […]

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High-performing Facebook Ad Placements (in 4 Steps)

Marketing, SEO BLOG /

In 2018, Facebook ads can appear on Facebook itself, Facebook Messenger, Instagram, and the Audience Network. Facebook is no longer a one-option platform. Advertisers must now keep a close eye on how their ads render on all platforms. Otherwise, you might be wasting money. Consider Instagram and Messenger, for example. You’re in trouble if, during

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Marketing Strategy – Five Keys to High-Performing Marketing Organizations: Salesforce’s Mathew Sweezey on Marketing Smarts [Podcast] : Marketing Podcast

Marketing Strategy, SEO BLOG /

Mathew Sweezey is principal of marketing insights for Salesforce. He’s also a popular speaker about the future of marketing, and he has worked with the likes of NATO, MIT, NASCAR, Verizon, and Dell. He’s also the author of Marketing Automation for Dummies. His forthcoming book, Context, is due out in 2018. I invited Mathew to Marketing Smarts

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Research Shows High-Performing CEOs Boost Growth By Doing These 5 Things

Lead, SEO BLOG /

Is the current business environment good for revenue growth? A lot of CEOs from small and midsize businesses (SMBs) think so. In the latest Vistage CEO Confidence Index survey, a whopping 83 percent of SMB CEOs said that they expected their company’s revenues to increase in 2018. Another 13 percent predicted that this year’s revenues would be

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Marketing Strategy – What Differentiates High-Performing Marketing Teams : MarketingProfs Article

SEO BLOG /

High-performing marketing teams are more likely than underperforming ones to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from Salesforce. The report was based on data from a survey conducted in April 2017 among 3,500 marketing leaders (those holding a manager or higher role within

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