Indicators

101+ Key Performance Indicators and Tips – Make the Best KPI Choices

Editor’s note: You may have missed this article when CMI published it a few years ago. We’re sharing it now because choosing the right KPIs and measuring your content marketing activities are so important to the business. A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from …

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Facebook Adds More Active Indicators to Prompt Real-Time Interaction

As part of their ongoing effort to get people engaging on Facebook more often, Facebook’s looking to add more ways to connect people in real-time, with more updates and indicators to show you when people are active. The latest variation on this theme was spotted by Mashable this week, with reporter Kerry Flynn noting that …

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How To Use Negative Indicators To Improve Ad Performance

September 12, 2017 Our instinct as marketers can be to chase what’s working and max out performance everywhere possible. When our optimizations are going swimmingly and we see conversion volume is growing and CPA is shrinking like a kid in a Rick Moranis film, we get to pat ourselves on the back and push more …

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Follow These Economic Indicators to Grow Your Company

Nobody likes to think about the economy until there’s a problem. Unfortunately, if you own a business or if you have any investments (retirement counts!), you have to pay attention to economic trends. Paying attention to economic trends can help you make better-informed decisions about your business and about your investments, and if you aren’t …

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kpi pick best one

Use the Best Key Performance Indicators

A key performance indicator is only effective if you’re actively measuring it. Key performance indicators (KPIs) can help provide insight into whether your marketing efforts are effective or you need to take a different approach. For example, if one of your campaigns is negatively affecting ROI, the sooner you know the better. Marketers who measure …

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