Innovid

Video platform Innovid launches first multi-platform OTT video-ad composing tool

A-From MTT, Channel: Martech: Advertising, Channel: Martech: Marketing, Martech Column / By

Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many different ways to watch Over-The-Top (OTT) television, the kind that comes to your TV, Roku box, Apple TV or computer over the internet. The bad news for advertisers is that there …

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Innovid partners with mobile ad platforms to upgrade VAST

A-From MTT, Channel: Video, SEO BLOG, video / By

The VAST video ad format is used widely, but it lacks some features that marketers crave. Key among them: It doesn’t readily support third-party measurement or interactive features, such as hotspots where users can request more info or a related video. A variety of efforts to correct this situation are underway. The Interactive Advertising Bureau …

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