Innovid

Video platform Innovid launches first multi-platform OTT video-ad composing tool

Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many different ways to watch Over-The-Top (OTT) television, the kind that comes to your TV, Roku box, Apple TV or computer over the internet. The bad news for advertisers is that there …

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Innovid partners with mobile ad platforms to upgrade VAST

The VAST video ad format is used widely, but it lacks some features that marketers crave. Key among them: It doesn’t readily support third-party measurement or interactive features, such as hotspots where users can request more info or a related video. A variety of efforts to correct this situation are underway. The Interactive Advertising Bureau …

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