Gutenberg is the new editing experience coming to WordPress. We’ve talked about it before. While we have some hesitations, we do see Gutenberg as a major step forward and are thinking about how we will integrate Yoast SEO into Gutenberg. In this post, we’ll share some of the ideas we’re excited about. Gutenberg introduces new concepts, […]
Before social media was a critical aspect of marketing strategy, PR teams often ruled the direction of new campaigns and product launches and how they held influence over consumer masses. Now when it comes to integrated marketing plans, there are a variety of ways that PR and social media can work together to get messaging
#SproutChat Recap: Integrating PR & Social Media Read More »
Marketing is a continually evolving discipline. Companies that take marketing too lightly or that stand still too long soon find out the competition has overtaken them. The best example of marketing evolving is to consider that the original 4Ps of marketing are now 7Ps of marketing. The additional three elements add an extra layer
Integrating the 7P’s Marketing Mix Into Your Digital Business Model Read More »
3 ways to integrate TV advertizing into your digital strategy Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never been higher. For years, Amazon had competitors. But no one can compete with the
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