We’ve written a lot of end-to-end (E2E) Cypress tests to validate our web applications are still working as expected with the backend. After writing these browser automation tests, we would like to always have these Cypress tests run or be triggered in some way like our unit tests before we merge code and deploy to […]
If you’re not incorporating social media on your WordPress website, you are missing out on a huge segment of your potential revenue stream. According to Lyfe Marketing, 59% of people access social media every day or most days. Over a third check social media more than five times a day. The more connected and engaged
By now, you probably already know what WordPress is and that over a third of the web uses this Content Management System (CMS). And, you probably have heard of Salesforce, one of the leading Customer Relationship Management (CRM) platforms. However, using those two terms in the same sentence may seem strange. As both an end-user
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Social media is a great way to reach out and interact with customers and targets. Integrating social media into your website can make your social media marketing much easier and effective for both your website and your social media channels. With the growing popularity of social media, a business website is no longer enough to
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With version 5.8 of Advanced Custom Fields (ACF), a new way to build Gutenberg blocks was introduced. The mission statement of ACF with this pivotal update was to: …radically change the perception of block development in Gutenberg by reducing learning time, hurdles, environment setup and JavaScript knowledge to an absolute minimum. They have done exactly
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October 15th, 2019 podcast SMW Staff This week’s episode of Social Media Week’s Leads2Scale podcast features Obele Brown-West, Executive Vice President, North America Digital Client Experience Integration Lead at Weber Shandwick. A recipient of PRWeek’s Innovation 50 Award and a 2016 PRWeek 40 Under 40 honoree, Obele has led national and global marketing initiatives with
Integrating the Customer Experience with Obele Brown-West, EVP, Weber Shandwick Read More »
Does your firm exceed your customer’s expectations regularly? Is just meeting expectations good enough in your market? Businesses pursuing an improved ability to deliver customer value using Scrum face numerous challenges. Scrum’s focus is on producing a potentially releasable product increment after each Sprint (a Sprint is one time-boxed iteration of one month or less
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Today’s WordPress Watch has a strong focus on the Gutenberg block editor. Two different tweets prompted me to focus on what you can do with the editor a bit more. We’ll discuss improvements to the editor, as well as useful plugins that integrate with the block editor, so I hope you enjoy this edition. Don’t
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“We’ve learned this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and the fans,” says Zebra Technologies CEO Anders Gustafsson. “Our type of technology works particularly well with football but it would also work for basketball, ice hockey, and soccer. With
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Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number of advantages. It has the capacity to produce extremely high open rates, and
