Video Marketing

The Top 7 Video Marketing Mistakes to Watch Out For

By Sandeep Rathore Consumers today are turning to video to get their information. In fact, “The State of Video Marketing 2020” by Wyzowl reports that 66% of people would prefer to watch a short video to learn about a product or service, and only 18% would rather read a text-based article, website, or post. But …

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A Quick Guide to Digital Marketing for Newbies

With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice out there, good and bad, …

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What to Expect After You’ve Hired a Video Production Company

Hiring a video production company is a lot of work. But not as much work as producing a professional-quality explainer video, product demo video, customer testimonial video or any other type of video for your brand’s needs. So you spend time researching a bunch of different companies, read tons of reviews and references, examine some …

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The Types of Videos to Use at Each Stage of the Marketing Funnel

If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Video is not only the most powerful content medium that can effectively move your target audience along the stages of the sales funnel to …

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10 Inspiring Examples of Promotional Campaign Videos

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. In this digital world where endless content is available at your fingertips, startups must fight tooth and nail to get an …

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Quick Tips to Optimize Your Facebook & Instagram Live Broadcasts

Live broadcasts have become a staple of the social media experience. Hundreds of millions of people go live each day on Facebook and Instagram, and viewers are tagging along in droves! The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as …

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How to Turbocharge Your Social Media Marketing Strategy Using Video

Both video and social media marketing have exploded in the last few years. It’s hard to find a business that isn’t at least interested in becoming more social media savvy or investing more heavily in video creation. It’s even harder to scroll through a social media feed without seeing video content from brands already using …

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here’s a slightly more in-depth …

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42 Digital Marketing Trends You Can’t Ignore in 2020

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …

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The A-to-Z of Viral Marketing (+ Infographic)

We’ve all seen one of those ads that just hits the ground running and before you know it, it’s “gone viral”. It almost doesn’t even matter what the subject is; all sorts of people outside the brand’s demographic will watch it, like it and share it – because a great ad is a great ad. …

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How To Increase Your Youtube Views And Grow Your Channel (4 Tips)

If you’re trying to grow your YouTube channel, do you have a set strategy in place to do so? YouTube boasts more than one billion users, and with so much traffic, you need to have a set strategy to build brand awareness and garner views. It takes more than uploading lots of content and waiting …

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