Video Marketing

What to Expect After You’ve Hired a Video Production Company

Hiring a video production company is a lot of work. But not as much work as producing a professional-quality explainer video, product demo video, customer testimonial video or any other type of video for your brand’s needs. So you spend time researching a bunch of different companies, read tons of reviews and references, examine some …

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The Types of Videos to Use at Each Stage of the Marketing Funnel

If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Video is not only the most powerful content medium that can effectively move your target audience along the stages of the sales funnel to …

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10 Inspiring Examples of Promotional Campaign Videos

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. In this digital world where endless content is available at your fingertips, startups must fight tooth and nail to get an …

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Quick Tips to Optimize Your Facebook & Instagram Live Broadcasts

Live broadcasts have become a staple of the social media experience. Hundreds of millions of people go live each day on Facebook and Instagram, and viewers are tagging along in droves! The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as …

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How to Turbocharge Your Social Media Marketing Strategy Using Video

Both video and social media marketing have exploded in the last few years. It’s hard to find a business that isn’t at least interested in becoming more social media savvy or investing more heavily in video creation. It’s even harder to scroll through a social media feed without seeing video content from brands already using …

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