Video Marketing

Why Should You Leverage Video Marketing

NEWLY UPDATED! This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Enjoy! “Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and …

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6 Smart Tips for Successful Video Marketing

By Caroline Manning If you aren’t already using video to promote your business, it’s not too late to start. Follow this smart advice for adding video to your company’s overall marketing strategy. 1. Making a video for the sake of having a video is not a good strategy No matter what industry you’re in, you …

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6-Step Guide to Creating an Effective Facebook Video Ad

YouTube is not the only video sharing platform you should care about anymore. Facebook has become a strong competitor to Google’s brainchild in recent times. What’s more, it was found that the average engagement rate of Facebook video posts is 6.01% (2018), the highest when compared to photo, link and status posts. Also, the average …

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The Video Structure that Big Agencies Use to Create Successful Videos

When it comes to promoting and growing a business, everyone knows that video is king. But what’s often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. If you’ve got some videos out there right now, ask yourself these questions to evaluate whether or not they’re …

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