If you’re in B2B, now’s the time to iron out your LinkedIn lead generation strategy. Why now, though? For starters, recent social media statistics note that 45% of B2B marketers have already won customers through LinkedIn. The same stats also highlight that the platform generates nearly 300% more B2B leads for marketers versus the likes […]
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Every year, 80% of new year’s resolutions fail by the time February rolls around. Launching your email marketing strategy shouldn’t be one of them. That’s why we created a simple, 7-day challenge to help you dominate email marketing in 2020. By the end of it, you’ll have launched the most important parts of a successful
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Is your online business ready for the holiday shopping season? How about your digital marketing and email marketing strategies? Being ready now may be more important than you think. Our retail data will illustrate why you should get your business and marketing strategy ready, sooner rather than later—and we give some guidance on how to
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Starting with a blank page is never a good idea. For me, it’s the quickest way to realize I need to check my inbox one more time. Or finally organize the files on my desktop. Or run to grab a coffee so that I can focus. (I don’t think I need to tell you that
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Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy While Google has yet to confirm that social media signals (Facebook likes, Twitter tweets, Pinterest pins, etc.) are a ranking factor for its search engine algorithm, there are
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I recently moderated a fascinating panel discussion at a sales conference. The panelists were all successful business professionals. One set strategy and vision for a $2 billion IT company; two were serial entrepreneurs, one of whom just sold his company for millions; the last was a CIO at a multinational company. What they said will
The first rule every content marketer learns is that Google is the end all be all. Here’s a shocking statistic to illustrate just how thoroughly Google controls the search engine business. From January 2010 to April 2019, about 90% of all desktop searches, on average, were done using Google. The question is: Are you getting your
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May 9, 2019 Forged by his foster childhood, Oxford scholar Frank Smith III wants to pave a better path for others through public service career Frank Smith III arrived at arrived at Arizona State University knowing what he planned to be when he grew up. “I joke with my friends that I wanted to be
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Trying to Jump-Start Your Creativity? Here’s How to Do It You’re a fountain of originality. You don’t need recipes in the kitchen, icebreakers in social situations, or workout plans at the gym. So why, when you sit down to draft a tweet, do you struggle to come up with something fresh? The trouble isn’t you;
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With only one-half of startups lasting five years, one wonders what keeps some afloat while others sink? Entrepreneurs must weigh endless decisions against collective experience and research to promote their business, rise above the competition, and keep from going under. Deciding how to manage daily operations efficiently is a huge hurdle, especially because startup team
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