leadgen

Facebook’s dynamic ads for auto dealerships get new lead-gen features

Channel: Martech: Social, Facebook, Facebook: Advertising, Facebook: Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising /

Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-gen form — will now send the leads directly […]

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Creating the best lead-gen website, step by step

Channel: Content Marketing, Content & Writing, Content Marketing Column, Conversion Rate Optimization, SEO BLOG /

Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created Lynda.com and sold it for $1.5 billion to LinkedIn (just to give you some perspective on where I’m coming from). Back then, I was fortunate enough to be around creative geniuses tackling

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