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CEO of Healthy Eating Cafes Stirs Banana Suits, Dunk Tanks and Open Phone Line into Unorthodox Leadership

The question isn’t so much what Mike Rotondo will do for his company but, rather, just how far he is willing to go to support the franchise owners and employees that have turned the 600-plus Tropical Smoothie Cafes into a major player in the fast casual nutritional eating segment.  A partial list includes the day

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4 Simple Hacks That Can Improve Your Bottom Line by Over 60%

4 Simple Hacks That Can Improve Your Bottom Line by Over 60% The idea of improving your business whilst also saving money might sound too good to be true. How about improving your business, saving money, and saving the environment? Although it may seem hard to believe, these complement each other perfectly. In this digital

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Walmart Challenges Amazon, Launches Grocery Line With Jet.com

Walmart’s competition with Amazon has just reached new levels, with the former looking to cut into a bigger piece of the millennial pie. Millennials aren’t exactly Walmart’s demographic, as its scant number of stores in urban areas attest. But the company’s acquisition of Jet.com might change all that. The website is set to launch Uniquely

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AdWords second line, Bing ad extensions & Google AdWords Editor update

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Magento C.E.O. on Revamped Product Line; Digital Transformation

Magento, the ecommerce platform, launched in 2007, grew dramatically, and was acquired by eBay. When eBay divested PayPal in 2015, it also sold Magento, to a private equity firm. Magento’s C.E.O. is now Mark Lavelle, a seasoned technology executive who co-founded Bill Me Later, the payment service. I spoke with him recently to discuss Magento

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How to Use Promo Codes to Boost Your Bottom Line

Everyone loves saving money. In fact, research has shown that the modern consumer tends to shop around to find retailers that offer the best discounts—or simply waits until their preferred brands or desired items are on sale before making a purchase. By integrating promo codes into your marketing emails and automations, you can incentivize customers to

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How To Write Content That Boosts Your Bottom Line

What is the greatest marketing challenge in the digital age? For many entrepreneurs and small business owners, it lies in creating content profitably and sustainably over the long haul. When virtually all of your customers are spending their waking hours reading, searching for, and sharing content online, it makes total sense for you to write

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For e-Commerce Brands, these 2 Factors Impact the Bottom Line

For both start-ups and larger brands taking their company online, e-commerce represents an incredible opportunity. With 71% of consumers feeling that they can score a better deal online, it’s no surprise that customers are increasingly turning to their phones and tablets to find great deals (even while in-store). There is a difference between scoring a

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