Best Practices

Cyber Security Threats That Small Businesses Face

Small businesses are facing issues with their cyber security as hackers shift focus to these easy targets. According to Forbes, it is named the number 4 problem for small businesses. Instead of only focusing their targets on big corporate companies, the bullies see the smaller companies as an easy target. Hackers will take advantage of …

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How the Right IT Team Improve And Increases Your Productivity

Business owners across different industries strive to adapt to their competitive environment by specializing and aligning their focus with their mission statement. Each business is well served by leveraging the latest technologies; and for a small business, this might be easier said than done. There are many pieces of the puzzle to managing your own …

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Who is Target Audience of Home-Based Business?

Are you just starting your business? Before you proceed, answer this question: who is your target audience? Your answer will affect nearly everything your business does, from its marketing strategy to its prices. The funny thing is that a lot of first-time business owners don’t identify their target audience. They want to cast a wide net; they …

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What is Content Marketing and How to Start?

What is content marketing? Here’s a hint: you’re reading some right now. Content marketing is basically what it sounds like: content + marketing. It’s the words, images, and other media you use to connect with your online audience. Anything you post on social media, write about on your business blog, or feature on your website …

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How Much Time Should You Spend On Social Media Efforts for Business?

Time is your most precious commodity. Are your business social media efforts taking up too much of your time?  What’s the solution? Social media has changed so many things, from where we get recommendations to how we connect with other people. But what most of us initially saw as a way to keep up with …

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Why Social Media Feedback Needs for Your Business — And What It’s Worth

Facebook created Pages in 2009 with the idea of facilitating communication between businesses and their clients. That was five years ago. In that short time, social media has moved from a fringe idea in the business world to what nearly amounts to a virtual must-have. Can your business get by without a Facebook account or …

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Sites and Web Analytics Tools

During the past few days, we’ve explored Google Apps for Business and its capability as productivity suite. It comes packed with everything that businesses need to run their day-to-day operations: email, online storage, spreadsheets, word processing, schedule management, and integrated chat and conferencing features. But that’s not all Google apps has to offer. In the …

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How Search Engines View Your Website

Visitors often see your website almost as a piece of graphic art. They notice the color scheme, the layout, the pictures, and the videos. As humans, we like things that look pretty—computers, not so much. To a search engine, your website looks like words, words, and more words—all surrounded by semi-comprehensible formatting directions.When Google, Bing, …

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