Small businesses are facing issues with their cyber security as hackers shift focus to these easy targets. According to Forbes, it is named the number 4 problem for small businesses. Instead of only focusing their targets on big corporate companies, the bullies see the smaller companies as an easy target. Hackers will take advantage of …
Business owners across different industries strive to adapt to their competitive environment by specializing and aligning their focus with their mission statement. Each business is well served by leveraging the latest technologies; and for a small business, this might be easier said than done. There are many pieces of the puzzle to managing your own …
Wait a second, you’re probably thinking. Shouldn’t that headline read “The Pros and Cons of Expanding a Business”? Nope, it’s not a typo. In this post, we are going to talk about the potential downsides of expanding a business.
In a previous post, we discussed how to identify your target audience. Closely related to the subject is finding your business niche. Finding your niche is all about finding what makes your product unique, great, special.
Some businesses can skimp on IT and get by just fine—but not very many. Indeed, any time you plan for business growth, you’d do well to look at your IT system and calculate whether it will be able to handle an additional load or whether it will need to be reconfigured or flat out replaced.
Using blogs to reach out to your customer base makes sense. But what about micro-blogging sites like Twitter and image-oriented sites like Pinterest and Instagram?