Best Practices

Are you looking CIO for Rent? What to Do When Your IT Needs a Guiding Hand

Some businesses can skimp on IT and get by just fine—but not very many. Indeed, any time you plan for business growth, you’d do well to look at your IT system and calculate whether it will be able to handle an additional load or whether it will need to be reconfigured or flat out replaced.

Connecting With Your Customers On Twitter for Business Development

Using blogs to reach out to your customer base makes sense. But what about micro-blogging sites like Twitter and image-oriented sites like Pinterest and Instagram?

Who is Target Audience of Home-Based Business?

Are you just starting your business? Before you proceed, answer this question: who is your target audience? Your answer will affect nearly everything your business does, from its marketing strategy to its prices. The funny thing is that a lot of first-time business owners don’t identify their target audience. They want to cast a wide net; they …

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What is Content Marketing and How to Start?

What is content marketing? Here’s a hint: you’re reading some right now. Content marketing is basically what it sounds like: content + marketing. It’s the words, images, and other media you use to connect with your online audience. Anything you post on social media, write about on your business blog, or feature on your website …

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How Much Time Should You Spend On Social Media Efforts for Business?

Time is your most precious commodity. Are your business social media efforts taking up too much of your time?  What’s the solution? Social media has changed so many things, from where we get recommendations to how we connect with other people. But what most of us initially saw as a way to keep up with …

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Why Social Media Feedback Needs for Your Business — And What It’s Worth

Facebook created Pages in 2009 with the idea of facilitating communication between businesses and their clients. That was five years ago. In that short time, social media has moved from a fringe idea in the business world to what nearly amounts to a virtual must-have. Can your business get by without a Facebook account or …

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