LinkedIns

How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature

SEO BLOG /

Landing big-ticket clients is like a solar eclipse: It doesn’t happen often. Plus, the acquisition process is brutal. It takes multiple, maybe dozens of unreturned phone calls to reach the right person—the one who keeps ignoring your emails and sending you straight to voicemail. Decision-makers don’t want to get on the phone with you when […]

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Facebook’s branded content policy, LinkedIn’s Website Demographics tool & more

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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LinkedIn’s Adding New Notifications to Alert Users to In-Demand Skills

SEO BLOG /

LinkedIn’s rolling out a new tool which will recommend skills you should consider adding to your profile based on ‘trending skills’ amongst others with the same job title or history. As explained by LinkedIn: “To give you more insight into in-demand skills so that you can stay ahead of the curve, we’re rolling out a

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Data Shows LinkedIn’s Value as a Networking, Branding Tool (INFOGRAPHIC)

LinkedIn, SEO BLOG, Social Media /

Back in 2003 when LinkedIn (NYSE:LNKD) was launched, it was primarily used for job hunting. A lot has changed since then. Today, it is extensively used for networking and personal branding. This fresh insight comes from data collected by NumberSleuth, a company helping to discover details about the numbers of your incoming calls. According to

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LinkedIn’s Adding Snapchat-Like Geofilters for Conferences and Events

SEO BLOG /

Here’s a sentence I hadn’t anticipated writing: LinkedIn’s adding new, Snapchat-like video filters to its app. Yes, LinkedIn is also copying Snapchat – though their use-case is a little different, and does make a lot of sense. As part of their new native video tools, LinkedIn’s giving conference attendees the opportunity to add dedicated event

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Facebook Messenger’s Discover tab, LinkedIn’s Sponsored InMail & more

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Facebook Messenger’s Discover tab, LinkedIn’s Sponsored InMail & more Read More »

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How to generate B2B leads with LinkedIn’s Sponsored InMail

search engine optimization cost, SEO BLOG /

In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing in B2B, the “qualified” part is what’s so difficult. While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid search, we can assume our audience would “type” certain keywords

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