There are changes on the horizon. As we step into the world of voice search, where users don’t always have convenient links to click on, I wouldn’t be surprised to see linkless mentions become more important to SEO than ever before. Links are, no doubt, still vital to organic rankings. Study after study finds that […]
For SEO, Marketers Should Care About Linkless Brand Mentions Read More »
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link
How to use brand mentions for SEO, or the linkless future of link building Read More »
Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. The more links pointing to a particular page, particularly from other reputable pages, the more importance Google would award it in search. And so link-building developed as an SEO strategy, with SEOs doing everything
Why linkless mentions are the future of link-building Read More »
