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8 Essential SEO Reports to Create for Your Client in 2020

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That’s how you know whether your business is growing or not. Generally, pulling a monthly report is …

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How to Control Page 1 of Google, Not Just Rank on Page 1

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Why? Because there’s a lot of real estate on that page besides the first ranking, and you should be taking full advantage of it. Imagine this: You’re …

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What You Should Do With Old Content That’s Not Getting Traffic

If you’ve been publishing articles or blog posts for several years, there’s a good chance that you have a ton of content that isn’t ranking and doesn’t get any traffic. It may be dated, it may be irrelevant to your business or it may just not be very good. So what do you do with …

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Competitor analysis helps to: Figure out the exact strategy used by your competitors …

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The 7 Most Important SEO Ranking Factors in 2019

Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the …

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Three tools providing actionable competitive research insight

Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics as well as predict the future of your niche. The powerful driving source of any business is its competition. Competitors force us to move forward, implement changes and evolve. I am …

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Five backlink analysis tools agencies should try out

A healthy and quality backlink profile can help you stay ahead of the competition. After Google rolled out the Penguin algorithm in 2012, it became clear that the quality of backlinks matters, not just their quantity. The more is not the merrier anymore.  Luckily, over the years, it has become easier to analyze and monitor …

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Spam Backlinks: Ultimate Guide to Finding & Fixing Toxic Links for Improved SEO

Table of Contents + Introduction – What Are Spam Backlinks+ How Spam Backlinks Can Harm SEO Rankings + How to Use Moz Spam Analysis to Test Your Links+ Other Spam Backlink Checkers+ How to Manually Remove Spam Backlinks + Additional Spam Backlink Fixes + Conclusion Introduction to Spammy Backlinks Anyone who’s engaged in link building …

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Exclusive interview with Craig Campbell: Golden nuggets every SEO needs to know

Note: This is not a sponsored post. Craig Campbell is a well-known SEO expert from Glasgow, UK. He has 17 years of experience in SEO Consulting and Digital Marketing. Craig owns an agency where he manages a small team so that he can deliver better results to his loyal clientele. He is also a regular …

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The Most Underrated Tactic to Boost Your Search Ranking: Podcasting

In today’s world, for a business to thrive, it needs to produce engaging content that will attract people’s attention and keep them interested. Without content, all your business will become is an afterthought, which means that consistent content publishing is essential. When the topic of content comes up, blogging immediately comes to mind, but there …

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