For better or worse, search engines judge your website by the company it keeps. This is why establishing backlinks with popular and authoritative sites plays an outsized role in whether…
backlinks
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It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and…
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Let’s talk about links. You need them. But not just any link will do. You need quality links. The ranking algorithm used by Google is still a bit of a mystery….
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61% of marketers say that SEO is their main inbound marketing focus: But how many of them are performing an SEO audit? An SEO audit should be standard procedure. It gives…
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Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the…
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With the right strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility. Unfortunately, it’s very easy to…