In 2016 LiveRamp paid roughly $140 million for two companies, Arbor and Circulate, that helped the company improve “people based marketing” and deterministic identity resolution. Last quarter, according to AdExchanger, it divested the location-data component of Arbor. Arbor and Circulate became part of LiveRamp’s omnichannel, IdentityLink identity resolution tool. Location data was a component of […]
We might soon see another FTC investigation of Facebook for “consumer deception.” The company acknowledged in a letter to two U.S. senators that it continues to capture and use location to serve relevant ads even if users have turned off location services. Bipartisan inquiry into Facebook’s user of location. Senators Coons and Hawley sent a
Facebook is testing the removal of the location field that advertisers use to create Lookealike audiences – Facebook’s tool for reaching new audiences based on how they compare to existing customers. In the test, Lookalike audiences use locations from ad sets – eliminating one extra step in the targeting setup process. The update, which appears
Facebook to pull location from ad set when creating new Lookalike audiences Read More »
Lawyers and law firms venturing into the digital landscape rec-ognize the benefits of a digital marketing plan that incorporates search engine optimization, Goo-gle ads, and social media. But there are a few key points that lawyers should know before they finalize an overall strategy for their digital approach. In today’s digital world, law firms have
With a digital strategy, leveraging location can yield big results | Business Observer Read More »
It seems Google is helping out local businesses… or is it? On Oct. 2, we spotted something new happening to title tags in Google UK search results – location names were being added to truncated title tags, despite these not being present in the original title tags. For example, using the search term “travel agent”
New SERP feature truncates title tag in favor of location Read More »
Quotient announced last week that it’s buying Ubimo, an Israeli location intelligence company. Ubimo translates location data and history into audience segmentation, activation and campaign attribution, connecting digital campaigns to in-store results. DSP was the attraction. Quotient and Ubimo had worked together for several years, utilizing the latter’s data for Quotient customer campaigns. But the
CPG marketing platform Quotient buys location data provider Ubimo Read More »
How often have you tracked a cab arriving to pick you up at your location? How often have you asked your friend to share their live location on WhatsApp when you are waiting for them? The world has indeed got smarter and it is now possible to track a moving object anywhere in the world
How To Use Amazing Mobile Tracker Apps To Monitor Your Phone Location Read More »
Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery across Google’s properties. As a newer campaign type, there have been settings and reporting limitations that have kept many advertisers on the sidelines. Until very recently, advertisers could not control location targeting. What changed. Smart Shopping campaigns used to
Location targeting available in Google Smart Shopping campaigns Read More »
Whenever you receive an email, the first thing you look up to is the sender’s name (or email address). This gives you a clue regarding the importance of mail and maybe the contents as well. But apart from the mail’s content and sender’s address, there are many more hidden features, which hardly anyone looks upto.
A court in Delhi has today extended the deadline given to Apple earlier this week by which is was asked to provide the location data of BJP MLA Kuldeep Singh Sengar, who is accused of raping a 17-year-old girl from Unnao. District Judge Dharmesh Sharma, presiding over the case, had previously directed Apple to supply
Apple given further 2 weeks to provide location data in India Rape case Read More »
