Microsoft typically devotes a chunk of Build, its annual developer conference in Seattle, to product unveilings, updates, and various announcements across its portfolio, and it stuck with tradition this year….
mapping
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Content keyword mapping is the on-site art of identifying and assigning keywords to specific pages on a website, otherwise known as on-page SEO (Search Engine Optimization). The goal is to…
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Have you noticed that the best books and movies are so totally immersive you feel as if you’ve actually entered the world they depict? Which is why I’d argue that…
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Search engine optimization isn’t just about on-page technical elements. Not anymore. These days, it’s as much about user experience as it is how well you can appeal to search engine…
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Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of…
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If you only run 1-2 marketing campaigns out of your entire marketing automation system, you can stop reading, this isn’t for you. If, however, you run tens to hundreds of…