mapping

Journey Mapping Your Way to Better Customer Communications

Communication is important to any relationship, and it’s no less important in the relationships that businesses have with their customers. When it comes to communicating, your company’s accessibility, availability, responsiveness, courtesy and professionalism, consistent voice, and consistent messaging go a long way toward building strong relationships and delivering a great experience for your customers. Sadly, […]

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A Buyer Persona Based Approach to Mapping Your Customer Journey

Case Studies, Toolkits, tools / Good To SEO

May 25, 2018 Buyer personas represent your prospects and customers as a concept. The ability to meet their needs and answer their questions to the fullest is a clear competitive advantage. Therefore, a persona-based approach is used by many marketers to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.

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Why customer experience journey mapping needs ‘big data’ to succeed

Big data applications in Marketing, Customer engagement strategy, SEO BLOG / Good To SEO

CXJM is essential to help you lay down your plan of attack and start realizing the opportunities for delivering against customer experience objectives It’s no secret that most marketers are on the same trajectory and curve when it comes to Customer Experience. Although some are further along the journey than others, almost all are heading

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6 Reasons Why Consumer Journey Mapping Matters More Than Ever

Digital Marketing, SEO BLOG / Good To SEO

The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging from websites to online review sites, large e-commerce sites like Amazon to

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Apple reportedly hiring dozens of new mapping experts and engineers

Apple, Apple: Maps, Channel: Local, SEO BLOG / Good To SEO

According to a CNBC report, Apple is on a hiring spree. The company is seeking to add scores of mapping experts and engineers. According to the report: More than 70 job listings went live in the past month on the company’s site relating to its maps team, or requiring skills around things like: “geospatial information

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