Marketo

Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls

SEO BLOG /

Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s API Calls capability as part of its efforts to improve platform stability […]

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Marketo publishes winter release notes, plans for better integration capabilities in 2020

SEO BLOG /

Marketo has published its January 2020 release notes for its Marketo Engage Adobe application. The release is scheduled for Friday, January 17 at 6 PM PT. Key updates will be rolling out across the core Marketo Engage Adobe Application and Account-Based Marketing (ABM) tools. The planned update includes enhancements to the Microsoft Dynamics integration that

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Marketo Champion Chelsea Kiko Made Friends While Accelerating Her Career

Marketo Champion Chelsea Kiko Made Friends While Accelerating Her Career

SEO BLOG /

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that

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Wrike joins Adobe partner program Marketo Launchpoint

SEO BLOG /

Project management platform Wrike has joined Marketo’s LaunchPoint, an Adobe partner program. The partnership is expected to improve end-to-end marketing campaign workflows and work management processes. The announcement was made only a few weeks after Wrike launched its new Wrike for Marketers Performance solution. Why we should care The integration will provide users with campaign

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Global Digital Marketing Services Market to Trend, Analysis Global Industry Players Marketo, Inc.; Salesforce.com, Inc.; SAS Institute, Inc.; Hewlett-Packard Enterprise

SEO BLOG /

Digital Marketing Services Market size expected to reach US$ XX million by 2025, with a CAGR of XX% during 2019-2025. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use

Global Digital Marketing Services Market to Trend, Analysis Global Industry Players Marketo, Inc.; Salesforce.com, Inc.; SAS Institute, Inc.; Hewlett-Packard Enterprise Read More »

Content Marketing Strategy for Demand Generation by Marketo

b2b, Demand Generation /

When mastered, demand generation can help transform even an underdog brand into a market leader. But getting there requires patience. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. And content is key to this shift. In fact, you could argue the whole reason demand generation

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Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more

A-Post to MarTech Today, Adobe, Channel: Martech: Marketing, marketing automation, Marketing Tools /

Marketo June ’19 release notes are here with, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered

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Understand Marketing Attribution Models | Marketo

b2b, Consumer, marketing metrics /

In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing to revenue. While the act is no longer such a scary monster, the intricacies of attribution models remains a beast. Fortunately, it’s one you can easily tame with a

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