In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and […]
Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply) Read More »
This is a guest post from Brian Dayman at Kickbox. So you’ve decided to migrate to another ESP. Whether it’s through improved email workflow, more complex metrics tracking, better segmentation, or anything in between, taking on an ESP migration can help you connect with more customers and take your marketing to the next level. But
Preparing Your Data For Platform Migration: We Break It Down Read More »
Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Sometimes, branding, technical or business decisions mean that you need to change your domain. If you’re not careful, a poorly managed move can really hurt your SEO. Thankfully, WordPress makes things pretty easy
Move WordPress to a New Domain – Easy Site Migration Read More »
A new guide, Best Practices for Website Redesign & Migration, outlines detailed best practices for implementing search engine optimization (SEO) for a website redesign. It includes a list of comprehensive tips aimed at educating website owners about common redesign obstacles, website structure as it relates to SEO, preserving domain and URL equity, keyword research, and more.
How to create an SEO strategy for website redesign and migration Search Engine Watch Read More »
Yoghurt Digital has completed a site migration for Australian skincare brand Jurlique, which included a new digital platform and updated SEO and updated Google Analytics tracking. The announcement: Digital marketing agency Yoghurt Digital has successfully completed a site migration for iconic Australian skincare brand Jurlique. Tasked with the rollout of Jurlique’s new digital platform and
Yoghurt Digital completes site migration for Jurlique Read More »
When Telstra announced a radical revamp of its mobile plans several months ago – and a new aim to earn $50 or more per month from postpaid customers – it was inevitable that they would start shifting off contract postpaid customers onto these new plans bit by bit. Ausdroid is Advertising Supported We have now
Google has pushed back the migration deadline for its Hangouts collaboration app, offering G Suite customers more time to make the switch to its Hangouts Chat and Meet tools Google unveiled Hangouts Chat and Meet in 2017, effectively separating the classic Hangouts app with individual chat and video functions. Earlier this year, the company said
Google delays Hangouts migration deadline for G Suite customers Read More »
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)? Have you thought about it but just aren’t sure if you need to commit to a MAP? Here are some questions to consider: Are your newsletters not performing? Do you feel online marketing is
What to Expect When You’re Expecting a Migration to MAP Read More »
Google’s massive role in growing the travel metasearch industry cannot be overstated, with many travelers today turning to the search engine as their very first stop when planning a trip and booking a hotel. Smart hoteliers that have taken advantage of Google’s advertising channel have found a huge opportunity to showcase their properties to customers
What Hotel Marketers Need to Know About the Migration to Google Ads Read More »
Change is a natural part of a business, particularly when it comes to your digital presence. The need to rebrand, switch up the CMS (content management system), consolidate your resources or revamp the architecture and user journey of your website, is ultimately inevitable. And whatever the goal may be, it is not uncommon for all
