misusing

Company execs could go to jail for misusing data under proposed U.S. data privacy law

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation / Good To SEO

U.S. Senator Ron Wyden (D-OR) released a draft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer data. With fines up to 4 percent of a company’s annual revenue, Wyden’s Consumer Data Protection Act [pdf] mirrors elements of Europe’s General Data Protection Regulation (GDPR), which […]

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6 ways marketers are misusing CRM data and how to improve it

From productivity and revenue to a deeper understanding of customer behavior, businesses are living and dying by their CRM data The need for that data is growing, too. CRM as an industry is expected to boom to over $40 billion by the end of 2017. Meanwhile, the ROI of a well-implemented CRM system is nothing