Marking International Women's Day, The Native Advertising Institute has published its latest listing of the 100 most significant women in native advertising. Source link
100 Significant Women in Native Advertising Recognized on International Women's Day Read More »
Utilizing the analytics tools available to you is key to maximizing your social media marketing efforts. Source link
10 Ways to Translate Native Analytics Into Better Content Read More »
Two of the most frequent questions I’m asked about a new content publication project are: “How much of our brand should be in our content?” and “What should the distribution model be?” Three years ago, I wrote an article, Clarifying the Noise: The Content Marketing Spectrum. I attempted to stratify (and demystify a bit) the
Branded Content, Native Ads, or Content Marketing? Read More »
Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The Touchpoints ad units are designed for e-commerce advertisers, offering a shoppable experience for product ads, and the Playable ads — which include an interactive preview of the game without a
The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes. Source link
Report: TikTok tests native video ads that point to websites Read More »
Sharing is caring! Native Ads are one of the most popular ads in the industry to promote your products without being so pushy. These ads blend themselves in the content so smartly that a normal readers cannot even distinguish the different between the related posts from that blog and the ads. You might have already
Native Ads Spying Made Easy (20% Recurring Discount) Read More »
Jesper Laursen, CEO of the Native Advertising Institute, defines native advertising as “paid advertising where the ad matches the form, feel, function, and quality of the content of the media on which it appears.” Your target customers are elusive. They’re online all day and consume a lot of media, but how do you reach them
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Reddit released its 2018 Year in Review report which reveals the rapid growth of video content since introducing native uploads last year. Videos hosted by Reddit now receive 1.4 billion views per month, which equates to 13 million hours of video viewed monthly. That’s a growth of 38% since the beginning of 2018. Almost 70%
Reddit Now Gets 1.4 Billion Native Video Views Per Month Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Facebook TV, YouTube ad metrics, native ad tests Read More »
