Advertising is big business. In fact, it represents a substantial 88 percent of Google’s revenue. Until recently, however, the tech giant has stayed away from one lucrative segment in the advertising pie – native ads. But that’s about to change soon. On July 5, 2017, Google announced its AdSense Native ad, a product that would […]
Google AdSense Native Ads Could Ultimately Lead to Better Browsing Read More »
Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to many. Simply, native advertising is
How to Combine Native Advertising with Content Marketing to Maximize Your Traffic Read More »
According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while there isn’t a one-to-one correlation, there is a relationship, according to the company. Source: MediaRadar (July 2017) According to the
Native ad buying surges 74%, programmatic slips 12% Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The AMP is a lie Jul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your… Please visit
Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling Read More »
If you’re like me and follow marketing news, you probably heard some rumors about native video support for LinkedIn (we’ve talked before about other video options like Instagram Stories). While LinkedIn has made no formal announcement regarding video availability, sources have been providing some information about what we can expect. The metrics provided for videos will include
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Google has introduced a new type of AdSense ad unit called “Native ads,” which raises concern as to whether or not the company is violating its own policies. Allow me to explain. Google’s new Native ads are designed
Do Google’s New AdSense Native Ads Violate Its Own Policies? Read More »
Search engine giant Google is flexing its muscles once again as it releases an ad blocker that could have far bigger ramifications than just getting rid of pop-up ads. Sridhar Ramaswamy, SVP for Ads and Commerce, announced the Google Chrome Ad Blocker on Thursday in a blog post. He mentioned that some people find pop-up
Google Announces Launch of Native Chrome Ad Blocker Read More »
Social Media Beats Native Advertising for E-Commerce Websites According to some estimates, more than 56% of Americans prefer to shop online while 96% say they’ve made at least one online purchase in their lives. What’s more, e-commerce is growing by 23% each year, yet 46% of small businesses don’t even have a website! Since e-commerce
Social Media Beats Native Advertising for E-Commerce Websites Read More »
