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Direct to Consumer is a Fundamental Platform Shift, Says Tim Armstrong

Direct to Consumer, or DTC, is a fundamental platform shift, according to former AOL and Verizon digital properties CEO Tim Armstrong. “There have been a couple times in my career where there has been what is basically a fundamental platform shift,” noted Armstrong. “I felt like direct-to-consumer was something that was going to be a …

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Verizon Media replaces Flurry Ads with new Verizon Ads SDK

Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK.  The company says the new SDK has been designed to support “publisher SDK size and extensibility needs,” offering app developers a simplified way to access Verizon Media’s monetization opportunities. Why you should care The new Verizon Ads SDK aims …

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Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers

  Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The Touchpoints ad units are designed for e-commerce advertisers, offering a shoppable experience for product ads, and the Playable ads — which include an interactive preview of the game without a …

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This Could Be Facebook’s AOL Peak, Their Yahoo Peak

Internet entrepreneur and investor Jason Calacanis suggests that Facebook may go the way of AOL and Yahoo. “This could be, it’s possible, maybe not probable but possible, this could be their AOL peak, their Yahoo peak,” said Calacanis. “I think this could be peak Facebook right now.” Jason Calacanis, Internet entrepreneur and angel investor in …

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Facebook Needs to Pivot and Recognize They’re Not in the Garage Anymore

AOL co-founder Steve Case says that Facebook needs to pivot and recognize that they are not in the garage anymore. Case sees some of this as a backlash against big tech, which he predicted a few years ago in his book The Third Wave. As companies like Facebook, Google, and Amazon become more important it is …

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Oath combines its ad tech assets under new Oath Ad Platforms brand

Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a year and follows Google and Amazon’s ad tech stack consolidations in recent months. Oath Ad Platforms for marketers rolls up technology gained from several acquisitions: BrightRoll, One by AOL and …

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