Channel: Mobile Marketing

Chatbots could drive $112 billion in retail sales by 2023

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study says. And retailers will see an increase in savings, thanks to …

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Google App campaigns to get YouTube inventory, tROAS bidding

A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaign (formerly Universal App Campaigns). Google announced the updates  at its I/O developer conference Wednesday. Target ROAS bidding. With Google’s target return on ad spend (tROAS) automated bidding, the algorithm will automatically adjust bids higher to serve ads …

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Google Nest Hub Max: A new weapon in the smart home battle against Alexa

As expected, Google introduced a new 10-inch screen smart display at Google I/O. Google smart displays and speakers have now been rebranded under the Nest moniker. The rationale involves bringing the Google Home and Nest smart-home products together in the same group under the same brand, which makes complete sense. Cool hardware, clumsy branding. All …

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3 key components of mobile audience marketing

The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building audiences across desktop advertising, privacy-compliant location data now serves as the primary component of mobile audience marketing, through the use of location-based marketing strategies like geo-targeting and …

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Report: Facebook the top network for app-installs, Google, Apple follow

The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index (registration required). Facebook #1 overall, Snap most improved. Facebook remains the top network for …

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Report: 65 million US smart speaker owners, smart displays quickly gaining traction

Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual devices in use. The two reports come from Voicebot.ai and Edison Research and both extrapolate from survey data. Voicebot says that the average number of smart speakers per user grew from 1.8 in 2018 …

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Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers

  Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The Touchpoints ad units are designed for e-commerce advertisers, offering a shoppable experience for product ads, and the Playable ads — which include an interactive preview of the game without a …

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Google rolls out ‘interpreter mode’ for Home and smart displays

Google Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company has been testing Translate on smart displays in various hotels in selected markets: Las Vegas, New York, San Francisco. Languages displayed side-by-side. Users of Google-powered smart displays or smart speakers can invoke interpreter mode …

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Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times. That’s according to a new report from Unbounce. Yet marketers don’t seem to be prioritizing speeding up their sites. At an industry conference last year, Unbounce tested 188 …

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New Salesforce tools let marketers create mobile apps without developers

Salesforce’s new Mobile Builder for the Lightning Platform Salesforce is adding on Thursday the ability for marketers and admins to create and publish mobile apps for iOS and Android devices on its Lightning Platform and for its Community Cloud. The new Lightning Platform Mobile offers three tools for this app development platform. Builders, Services and …

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Mobile carriers end data sharing with location aggregators; should marketers worry?

The collection and use of real-time mobile-location data has emerged as a critical piece of the larger data-privacy debate. A recent run of negative stories have conveyed the impression that location data usage by marketers is tantamount to spying on consumers. We’re also starting to see lawsuits, like one recently filed by the Los Angeles …

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Survey: 118 million smart speakers in US, but expectation is low for future demand

The latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes, representing 78 percent year-over-year growth. However, the survey also found that nearly 70 percent of survey respondents were “not at all likely” to buy another device. Almost 120 million devices. Late last week Amazon …

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