Channel: Mobile Marketing

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent.

Google App campaigns to get YouTube inventory, tROAS bidding

A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaign (formerly.

As expected, Google introduced a new 10-inch screen smart display at Google I/O. Google smart displays and speakers have.

The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie.

The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and.

Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more.

Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad.

Google Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since.

Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and.

Salesforce’s new Mobile Builder for the Lightning PlatformSalesforce is adding on Thursday the ability for marketers and admins to.