offset

Air France to offset emissions from domestic flights by 2020

The chief executive of Air France says the carrier will voluntarily offset all of its carbon dioxide emissions from domestic flights by next year. Anne Rigail told daily Le Parisien in an interview published Tuesday the French airline will invest “several million euros” in projects such as planting trees to soak up CO2 emitted by …

Air France to offset emissions from domestic flights by 2020 Read More »

Media.net Bets Its Contextual Data Can Offset Death Of The Cookie

The amount of online media with audience data attached is shrinking, thanks to Apple, which now blocks third-party cookies in Safari, and GDPR, which requires user consent to show personalized ads. But when advertising cookies are missing, marketers have limited, costly alternatives. Some demand-side platforms (DSPs) don’t offer any contextual buying. Or buyers must pay …

Media.net Bets Its Contextual Data Can Offset Death Of The Cookie Read More »