Opportunities

How to Uncover Hidden Content Opportunities with Topic Archaeology 1024x512

How to Uncover Hidden Content Opportunities with Topic Archaeology

This guide was co-written by Jay Baer and Convince & Convert Strategist, Anthony Helmstetter. To work through this process, download this Excel worksheet. In previous blog posts, we’ve covered how to identify content assets and gaps, based on the most important persona questions. We’ve covered the 5x5x5 questions and content gap analysis and the roles

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Facebook Releases New Research on Birthday Planning and the Opportunities for Marketers

Birthdays are a key shopping event, for both the celebrating individual and their friends. As such, it makes sense to try and target your campaigns based on birthdays, which is why Facebook introduced birthday targeting. You can use birthday targeting within the ‘Detailed Targeting’ element of your ads creation process – using the term ‘Birthday’

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How Technology is Creating More Opportunities for the Modern Marketer

The modern marketing landscape is not what it used to be. Creative thinkers and innovative “ideas people” are still at the heart of the department, but it has become a measurable, monitorable and data-driven discipline. To the most creative marketers this may sound like a negative thing; but in reality, it just means all of

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26 Crazy Stories about “OMG!” Opportunities that Blogging Made Happen • Smart Blogger

Will it all be worth it? You can’t help wondering sometimes. Every spare minute, you’re glued to your computer, reading, writing, doing all you can to grow your blog and build your audience — all on the shaky promise that someday your efforts will pay off. But sometimes, that someday feels far out of reach.

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12 Link Search Tactics to Prospect Thousands of Link Opportunities

12 Link Search Tactics to Prospect Thousands of Link Opportunities

Link search is a phase in a brand’s link building campaign wherein most of the building efforts will highly depend on. This is where the success factors of link acquisition are noted, including: Obtainability of links, considering the types of links being built (contextual/site-wide, local/international, homepage/deep link, etc..) Standard or quality of content existed in

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