Partnerships

A day in the life of… Dave Castell, GM of Inventory and Partnerships EMEA at The Trade Desk – Econsultancy

Dave Castell is GM of Inventory and Partnerships EMEA at demand-side platform The Trade Desk. Econsultancy caught up with him to find out what his role involves day-to-day, his ‘non-traditional route’ into advertising, what excites him about the direction that TV advertising is taking, and why he believes that advertising can make the world a …

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Facebook's Testing New Third-Party VOD Subscription Partnerships to Boost its Video Offerings

Facebook has announced an initial test of a new arrangement with third-party video on-demand services. Source link

White Label SEO & Content Partnerships: 7 Benefits, 2 Negatives

The term “white label” is a buzzword within the digital marketing world. Some quick keyword research reveals that besides Dewar’s Scotch Whisky and Mountain Dew, the name caters heavily to SEO and digital marketing. White label is just a trendy way of saying you have an agency partner that either: Completes work that you sell …

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A day in the life of… Senior Director of Strategic Partnerships at Skyscanner – Econsultancy

Skyscanner is one of the leading lights of UX in the travel sector – it serves 80 million people every month and its easy-to-use app has been downloaded more than 80 million times . We caught up with Hugh Aitken, Senior Director of Strategic Partnerships, to ask him about his work at the global travel …

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Influencer Partnerships: How to Negotiate Content Usage Rights

Brands and marketers are prioritizing repurposing influencer content to bring continuous value to their influencer partnerships. But extending the life of influencer-created content comes has a price, and it’s something brands should be mindful of when beginning a partnership. Once considered an afterthought in talent negotiations, usage rights are a topline factor in influencer pricing …

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How To Use Agency Partnerships To Boost Your Brand

Whether your agency is just getting off the ground or you’re looking for some new ways to promote your existing brand, agency partnerships can be one of the best ways to spread the word. However, in my experience, the success of your brand comes down to creating the right partnerships. When it comes to building a …

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