Generating referrals is the key to securing your business’s long-term success, and it can feel like a pretty massive undertaking. One way to lighten the load and help you to create a more sustainable stream of referrals is to build partnerships. Why go it alone when you could instead join forces with other business owners […]
Why Partnerships Are Your Secret Weapon to Building Referrals Read More »
In 2012, RedBull in partnership with GoPro organized a global co-branding event that not only set 3 World Records, but also caused a double-digit sales percentage rise in many of their markets. How did they achieve this? They applied their brand offering; adventure chasing and strength in daring moments, to a relative brand offering (from
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Perhaps more associated with cheap and cheerful thank you cards – stationery isn’t exactly the sexiest of products. The market seems to have gone through something of a resurgence in recent years, however, partly thanks to a swathe of cool new brands like Papier. But with a focus on quality products and cool, creative partnerships
Papier, the stationery brand using partnerships, content marketing & events Read More »
Facebook is testing out new information labels for branded content collaborations, improving transparency for on platform ads. Source link
Facebook Tests New Info Labels for Branded Content Partnerships Read More »
In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s evolution, we’ll see a much-needed consolidation. It’s already happening, not only through mergers and acquisitions, but also as brands begin to realize the
Managing martech relationships: Partnerships and agility in marketing Read More »
I cannot lie. Moving up in blogging circles has been a fascinating experience. Awesome, kind and helpful people seem to be waiting around every corner for me. Some of these well-meaning folks even alerted me to something that happens as you make your way up, expanding your reach and building a more thriving, recognizable blogging
1 Warning about Partnerships as You Move Up in Blogging Circles Read More »
Facebook launched its classifieds Marketplace in October 2016 and has been building out content, categories and geographies since then. Yesterday the company announced major new third-party deals to bring more used car inventory into Marketplace. The company named partnerships with Edmunds, Cars.com, Auction123, CDK Global and SOCIALDEALER. In the Edmunds case alone, that represents 4,000 local car dealers and
Facebook third-party partnerships bring huge trove of used car listings to Marketplace Read More »
I love the movie Rocky. Classic. Did you know how the movie came into being? Sly Stallone was broke when he wrote the script for Rocky. So broke he had to sell his dog – which starred in the movie as Butkus – because he could not afford to feed his dog. When he shopped
1 Tip For Avoiding Nightmare Clients And Fruitless Blogging Business Partnerships Read More »
