payoff

Inferno’s Beth Wilson: The podcast payoff for brand awareness – Memphis Business Journal

Inferno’s Beth Wilson: The podcast payoff for brand awareness Memphis Business Journal If it’s your podcast that’s doing the influencing, it’s going to be your brand that listeners remember. Source link

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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

Channel: SEM, Google, Google: AdWords, Google: User Interface, Search Ads, Search Ads: General, SEO BLOG / Good To SEO

On February 19, 2016, Google confirmed it was eliminating text ads from the right rail of search results on desktop. Early results indicated that the change was a boon for click-through rates (CTR) in the four top spots. A year after the change, a new study illustrates just how significant the move has been for Google.

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