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There is an old saying: the only constant in life is change! Word on the street and from Google.
I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage.
Quality score is a complex metric because it is a basic but fundamental component of ad rank. Optimizing for.
In Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a.
It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s.
While every part of your PPC program is important, few elements are as crucial, or visible, as your ads..
In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities.
Online advertising experts love to talk about the importance of matching your landing page content to your ads. And.