Van Diamandakis is CMO at Persado, a martech company that, in their own words, ‘is reinventing marketing creative by applying mathematical certainty to words’. If you’re an Econsultancy subscriber, you can get an overview of AI copywriting in our handy briefing, but first things first, let’s catch up with Van to find out what his […]
A day in the life of… CMO at Persado – Econsultancy Read More »
New York City-based Persado, which claims up to 30x return on investment from marketing messages written by its AI-powered Message Machine, is out with a white paper that shares some of its lessons learned. From January 2016 through last month, the company ran experiments to determine the most effective emotional words, descriptions and call-to-actions in
Persado shares word-choice lessons from its AI-authoring platform Read More »
Holiday sales are ramping up, and while Black Friday and Cyber Monday often account for a major portion of the seasonal revenue for online sellers, there’s still plenty of time left to reach your customers and drive sales. There are a lot of other businesses vying for the same customers, so it’s important to learn
Grow, Typeform, Persado Pro Featured Integrations: Dec. 2017 Read More »
Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to generate emotionally-targeted marketing text for emails, snail mail, Facebook newsfeed ads, landing pages, display ads, and even messages on receipts from checkout counters in stores. It’s not too difficult to imagine a time
Persado now generates emotionally-targeted marketing messages for individuals Read More »
