Personalised

How tourism boards are using personalised content

According to research by Skift, the majority of travel companies around the world are experimenting with at least some form of personalisation. It’s been suggested that consumer resistance to sharing data is complicating matters, with this – to some extent – leading to limited success. For tourism boards, concern over data privacy remains a continual …

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New Member’s tool: ‘Personalised Learning Plan’

Review your digital skills to get tailored recommendations to improve your marketing skills We are constantly updating content, improving the quality of our site for members and bringing new guides and tools to help your marketing needs. We have recently updated our capability grader, which allows you to rate and score your company’s digital marketing …

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