This month, we’re going to explore the subtle differences between broad and phrase match negative. A really good question came through for Ask The PPC and while we’ve covered negative match types before, this question allows us to think about additional strategic elements we didn’t cover. A reader from Rio de Janeiro asks: “Hi! Probably […]
Should I Use Broad Or Phrase Match Negative? Ask The PPC Read More »
Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger
Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to up your social media engagement, there’s more to it than that when it comes to getting your potential customers to take action. What’s equally important is getting people to click on
10 Call to action phrase examples that increase clicks and conversions Read More »
Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to search queries that include same-meaning close variants. After providing some
Big Changes Coming to Phrase Match & Broad Match Modifier Read More »
When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further loosening the reins on close variants, this time extending same-meaning close variants to phrase match and broad match modifier. With the changes,
Google extends same-meaning close variants to phrase match, broad match modifiers Read More »
As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the world from bad PPC! That is why we
Expanded phrase match negatives: A script for misspellings Read More »
One of the first items you should consider in putting together an SEO plan is what keywords you should try to rank for. That’s very basic, right? But the world of SEO has become more complex. It’s not like you can simply decide you want to rank for a keyword, optimize some content on a
Google AdWords offers three major keyword match types – broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget. Choosing the right keyword match types can help you target your ads better so you get higher-quality
Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match) Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
When Google launched their broad match modified match type some years ago, some marketers hailed the demise of phrase match as something of a foregone conclusion. Many, ourselves included, quickly shifted gears and rolled out new campaigns using a combination of broad match modified (BMM), exact match and negative match keywords. And others did not.
