Chart of the Day: Audience breakdown of the top 6 sites We all know that sites owned by Google have a large traffic share of the total internet population, however, do you know the other top performing sites? New research by UKOM shows the top 20 properties by unique visitors. As you can see, Google remains on […]
According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a vast age range). Because members of Gen-Z are different in key ways from millennials, the demographic shift holds some implications for
Move over millennials, Gen-Z now the largest single population segment Read More »
