Statistics: Online Behavior

Are brands behind the times when it comes to gender stereotypes in ads?

branding, Channel: CMO Zone, Statistics, Statistics: Online Advertising, Statistics: Online Behavior /

Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories like baby products, laundry products and household cleaners — where females make up 98 percent […]

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Do brand politics impact consumer purchases? It’s complicated

Channel: CMO Zone, Social media marketing, Statistics: Online Behavior, Statistics: Popularity & Usage, Statistics: Social Media /

A majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that support specific social causes. This echoes earlier surveys that argue consumers increasingly want brands to take public social and political positions. The emerging consensus among marketers is that in the current climate

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Study finds decline in ‘trust’ costs corporations billions in profits

Channel: CMO Zone, Statistics, Statistics: Market Share, Statistics: Online Behavior, Statistics: Popularity & Usage /

It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study that seeks to quantify the monetary impact of a decline in trust — and it’s in the billions. Loss of trust = loss of revenue. The company created

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Study confirms brands’ worst fears about unsafe content

Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, Statistics, Statistics: Online Behavior, Statistics: Popularity & Usage /

Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents and advertiser concerns growing. A new study from brand safety platform CHEQ, media agency IPG Mediabrands and automaker BMW aimed to quantify the

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Report: Traditional methods of personalization don’t work for millennials and Gen Z

branding, Channel: Mobile Marketing, Display Advertising, Marketing Tools: Social Media, Statistics, Statistics: Online Behavior /

Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their

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After data leak, 3 of 4 US carriers vow to stop selling user location to third parties

A-Post to MarTech Today, Channel: Mobile Marketing, Mobile Marketing, Statistics, Statistics: Mobile Marketing, Statistics: Online Behavior, Statistics: Popularity & Usage /

If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be surprised if not horrified. Never mind that the official line in the industry is that all this data is “aggregated and anonymized.” Carriers are just one source of location data among many in the

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Have we reached peak smartphone and what does that mean for marketers?

Channel: Mobile Marketing, Statistics, Statistics: Mobile Marketing, Statistics: Online Behavior, Statistics: Popularity & Usage /

Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price of

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Despite recent events, people still positive about internet’s impact on society

Channel: CMO Zone, Statistics, Statistics: Online Behavior, Statistics: Popularity & Usage /

Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in their lives. That’s according to a recent Pew Research Center survey conducted in January. The survey found that 88 percent of US adults believe the internet has been mostly positive for

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Retailers with shopping apps now see majority of e-commerce sales from mobile

Channel: Retail, SEO BLOG, Statistics, Statistics: Market Share, Statistics: Mobile Marketing, Statistics: Online Behavior, Statistics: Popularity & Usage /

For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according

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