Statistics

Why Should You Leverage Video Marketing

NEWLY UPDATED! This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Enjoy! “Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and …

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Gen – A New AI Programming Language by MIT

Jun 27, 2019 Posted by Dr. Nidhi Arora in Artificial Intelligence, Tech News | 0 comments In the view of advancement in the field of computer science, especially Artificial Intelligence, Massachusetts Institute of Technology researchers have proposed a one of its kind probabilistic programming language – Gen which allows users to write algorithms without having …

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Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to available products on Amazon, with 44 percent often doing the same — making a total of 68 percent who are either always or often cross-referencing products on Amazon. Meanwhile, only 17 percent …

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Digital ad spending to top traditional for first time

Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of that share will come from Google and Facebook, with Amazon gaining speed from behind. The report predicts that digital will make up more than two-thirds of total U.S. media spending by 2023 The …

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Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain

Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one out of three U.S. shoppers visited Walmart or Target between November 12 and December 31, 2018. Walmart saw almost 25 percent of all store visits. According to the company’s mobile-location data, nearly 90 percent (86 percent) …

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Are brands behind the times when it comes to gender stereotypes in ads?

Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories like baby products, laundry products and household cleaners — where females make up 98 percent …

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