SAS Institute is successfully differentiating itself from tech giants like IBM and Google when it comes to the development of artificial intelligence, according to IDC. The analytics vendor has invested heavily in its AI business and research and development in the past year, and IDC data suggests the investment is paying off. SAS’s AI business […]
Earlier today I recorded the second episode of Practical Ed Tech Live for the new school year. As I mentioned last week, this year I’m starting each episode with five to ten minute overview of new and interesting things in the world of educational technology. The second half of the episode is when I answer
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If you’re still unsure about the value that search engine optimization (SEO) can bring to your business, it’s worth looking at the result of EnergySage. Based on an analysis done by SEMRush, the desktop version of EnergySage’s website is getting half a million monthly visits from the USA alone. Note that this is organic traffic,
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As regular users of the Internet, we all want what we’re searching for to appear instantly. Therefore, in 2010, Google released the PageRank algorithm, which made website and page speed a high ranking factor for crawlers to assess and rank in search engine results pages. 53% of mobile site visits leave a page that takes
The power of page speed: Practical tips and tools to speed up your site Read More »
(Eds: Disclaimer: The following press release comes to you under an arrangement with PR Newswire. PTI takes no editorial responsibility for the same.)MUMBAI, July 10, 2019 /PRNewswire/ — With the advent of numerous epic events during the past half-a-decade, Digital Marketing has really kicked off in India. The rapid rise in the usage of Digital
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Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults having social media profiles, it’s time to rethink the senior population and start including the
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Are you planning to start a business? If yes then for that the most important thing which you need to have is a website. In today’s world where the customers are online, it is very crucial for you to have a website of your company. Why do you need to have a website in the
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Photo: Pexels Domain authority plays a great role in defining the credibility of a website. This very metric is developed by Moz and is considered an important factor in the world of search engine optimization. The better your DA is, the more likely is your website to gain strong traffic and a high rank on
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The goal of search engine optimization and pay-per-click advertising is to drive consumers to a website. But you can’t expect the immediate results in SEO that paid search often produces. And approaching PPC with an SEO orientation misses opportunities. Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers
