Is your website all that you need it to be? How about your company intranet? Check out Google for Work’s Forms and Sites offerings to see how your experience could be even better. We’ve talked quite a lot about websites over the past few years. Do you really need them? (Yes.) Are yours up to […]
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Trust is something that’s required in order for a brand to generate a loyal following. It’s also something that has to be genuinely cultivated. In other words, trust can’t be purchased or faked. And in a world where online interactions often characterize brand-consumer relationships, a company’s website is one of its greatest resources. Establishing trust
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Succeeding as a small business owner is extremely important. Considering that, it’s important to take a second look at your company’s website. It’s vital that the website of your company is mobile friendly. Many business owners wonder about the importance of being mobile friendly. You’ll want to know that these websites tend to have several
There are all kinds of different marketing techniques out there. Just the ones that relate to the Internet and social media are numerous: content marketing, social media marketing, email marketing, blogging, search engine optimization, and the list goes on.
One of the most important topics to discuss when the online realm is concerned is definitely online security. While an average online consumer probably doesn’t sweat too much about this issue, online business owners and website owners are definitely the ones that should. As a business owner, your top priority should be cratering a safe
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Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. The reason it’s so popular is because it’s free to use, data comes directly from Google and you can make concrete business decisions
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As regular users of the Internet, we all want what we’re searching for to appear instantly. Therefore, in 2010, Google released the PageRank algorithm, which made website and page speed a high ranking factor for crawlers to assess and rank in search engine results pages. 53% of mobile site visits leave a page that takes
The power of page speed: Practical tips and tools to speed up your site Read More »
Getting visitors to convert and generating more business opportunities is the ultimate business goal. Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. It’s easier said than done, though. For
How to Design the UX of a Website or App to Increase Conversions Read More »
Marketing Podcast with John Jantsch on Including Video on Your Website Video has become a foundational element in marketing. Why is video so important? It’s how people want to consume content. They want the ability to listen without reading, to be hands-free, and to just have the content coming at them. There have been numerous studies
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Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the
Why Your Site Must Switch to HTTPS (And How to Do It) [Podcast] Read More »
