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Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

SEO BLOG /

Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix. Paid social top channel, paid-search 9th. In the survey […]

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SHOOT Announces March/April 2019 Issue Content Line-up and Print, Digital, Sponsor Marketing Opportunities

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SHOOT is pleased to announce the content lineup for it’s first semi-annual Directors and Cinematographers Issue of 2019.  The PDF version of the Issue will be posted on SHOOTonline on March 29 and emailed to 28,000 opt-in subscribers on 4/1.  The print issue will be in readers’ hands the week of 4/1.  The production and post

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Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print

SEO BLOG /

YouTube offers unprecedented reach and sophisticated targeting options for advertisers. In this session, SMX West expert speakers shared successful YouTube video ad tactics, along with tips for driving results with other ad formats. Joe Martinez from Clix Marketing covered YouTube development and targeting, new options, measurement and reporting. The first thing you need to know

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Jill Abramson’s ‘Merchants of Truth’ and the Catastrophic Collapse of Entitled Print News Media – Tablet Magazine

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The sensational implosion of the 20th-century American press was precipitated by a combination of hubris and negligence. The press suffered from what might be understood as the formal characteristics of a personality disorder, a set of rigid beliefs and actions resulting in a pattern of familiar self-destruction—the same affliction of myopic arrogance that led to

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Want to Connect with Millennials? Take a Page from Print Catalogs

Email Marketing, Oracle Marketing Cloud /

In today’s tidal wave of new social media platforms, smartphones, and streaming services, it’s easy to write off forms of “traditional” advertising as obsolete and irrelevant. That bias is certainly understandable — after all, it’s the message that experts in Forbes and LinkedIn have been hammering into marketers’ heads since the early 2010s. But the latest research shows that

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Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable

A-From MTT, Channel: Martech: Marketing /

How do you reach a demographic that doesn’t watch cable TV, blocks online ads and isn’t too keen on email, for a product that has a hard launch date? That, essentially, is the marketing challenge faced by Vote.org, a non-profit and non-partisan organization. It is trying to reach young voters, such as students, people of

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Print Profits

SEO TOOLS /

Product Name: Print Profits Click here to get Print Profits at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. Print Profits is backed with a 60 Day No Questions Asked Money Back Guarantee. If within the first 60 days

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