SMX Advanced recap: Audience targeting in a privacy-centric world

Channel: Display Advertising, Display Advertising, Display Advertising Column, GDPR - General Data Protection Regulation, Retargeting & Remarketing, Search Marketing /

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing. Jillian Nagle, Red Ventures Jill started the session by saying, If we evaluate audiences the same way we evaluate keywords, […]

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