[ad_1] Solopreneurship is about as small as a small business gets. As a solopreneur, you don’t just run an entire business, you are the business. This means you are the CEO, accountant, manager, marketer, and what have you. Or, simply put, you wear all the hats. Sounds scaringly good, right? The probability of success, however, …
4 Core Ways to Cut Costs in a Small Business and Increase Profitability Read More »
[ad_1] Digital diversity is a powerful tool for converting a broader spectrum of consumers online. Once a CMO has mastered how to communicate value, the next question is how to price their products or services effectively. Different sectors of the market have unique challenges associated with pricing—the competitive landscape and the maturity of the industry …
Positioning SaaS for Maximum Profitability and Customer Retention Read More »
[ad_1] In the realm of digital marketing, brand ownership means everything. It’s safe to say that nearly all search advertisers see the vast majority of their traffic and revenue come from their branded initiatives. Put simply, branded (search engine marketing) SEM is something advertisers need to fully own and focus on optimizing. With that being …
Tips to lower brand CPC for greater profitability Read More »
[ad_1] Overstock.com Inc. is no longer trying to sell its retail division. The retailer spent most of last year looking for prospective buyers. And, to combat competitor Wayfair Inc. and rectify its deteriorating traffic from organic search, Overstock “hit full throttle on advertising” at the start of 2018 to increase its traffic, CEO Patrick Byrne told …
[ad_1] rawpixel / Pixabay According to IDC’s Digital Universe study, “digital data is doubling in size every two years; and by 2020, the digital universe is expected to contain nearly as many digital bits as there are stars in the universe.” This growth in hyperconnectivity is sending shockwaves across the global business landscape. For many …
Analytics Excellence is the Relentless Pursuit of Driving Growth and Profitability Read More »
[ad_1] I first began working with Amazon and other ecommerce sellers in 2015. As I learned more about the industry, I realized that too many sellers rely on credit card debt or other loans to pay for their inventory and operating expenses. Many are not paying themselves consistently, waiting until tax time to determine if …
