It’s time for the brand promise to evolve. Again.

With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, with financial consequences for the misuse of EU consumer data. Here in the US, we are not facing legislation, but GDPR, Cambridge Analytica and congressional hearings have nonetheless refocused […]

It’s time for the brand promise to evolve. Again. Read More ยป