Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the.
John Wilander, Apple Webkit engineer and architect of Safari’s Intelligent Tracking Prevention (ITP) solution, said Wednesday that Chrome’s new approach.
As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday.
Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made.
“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every.
Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and.
Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data.
Supermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform.Supermetrics has launched a connector for.