Spying on your ecommerce competition can help with product pricing and marketing strategy. The first step is to identify all competitors no matter how large or small. Once you’ve compiled a list, start collecting and analyzing the data. Products Review your competitors’ products. Evaluate pricing, descriptions, and promotions. For the initial review, list all of […]
Spy on Competitors to Improve Products and Promotions Read More »
With more than 1.3 billion active users, and growing fast, Facebook’s keener than ever to find ways to monetize Facebook Messenger. But doing so comes with inherent challenges – advertising via message is highly interruptive, while stuffing ads into Messenger screens has very limited potential. Facebook thought it had found an answer in Messenger bots
She loves me. She loves me not. She loves me! Make sure your email subscribers feel the love this Valentine’s Day with some tips from Campaigner. The email marketing service created an infographic explaining why you’ll want to focus some marketing efforts on this holiday. The graphic includes statistics about the day, including the following: Approximately
Valentine’s Day Email Marketing Campaigns & Promotions Read More »
Ecommerce merchants typically run promotions throughout the year. Some are seasonal, such as “Free Shipping on Valentine’s Day Flowers” and “20% Off for Cyber Monday.” Others focus on product categories, such as “Free Socks with Purchase of Any Jeans.” Still others are sitewide, such as “Free Shipping on All Purchases.” But how does a merchant
Which Promotions Perform Best for Your Ecommerce Business? Read More »
The Great Recession has had a lasting effect on retail shopper behavior, turning us into a nation of coupon-users. Even when we are buying gifts for others, we still want to save money: According to the 2017 Holiday Shopper Report, 92 percent of consumers say promotions influence their holiday purchasing decisions. But which types of
Create More Powerful Retail Promotions with these 5 Tips Read More »
A few years ago, I started to read a four-page flyer from the hip grocery chain Trader Joe’s and could not stop. I was astounded at its creativity. It promoted product after product with Thanksgiving-related riffs that ranged from calling its Brussels sprouts stalks “the Christmas Trees of Thanksgiving, which herald the start of the
Seasonal Copy Perks Up Promotions and Triggers Purchases Read More »
When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact. Many companies rely on email marketing for promotions, while others swear
Email Marketing vs. Social Media Ads for Sales & Promotions Read More »
Seventy-four percent of consumers rely on social media to help them make purchasing decisions. And the influencers on social media are the ones affecting those decisions. Trust in brands is declining, while the power of influencers is on the rise. So why aren’t more marketers putting money into their influencer marketing programs? Many feel influencers
Should You Pay for Social Influencers? The Pros and Cons of Paid Promotions Read More »
