propensity

Harnessing Propensity to Buy Data to Create Sales Ready Conversations [Podcast]

SEO BLOG / By

On this episode of The Social Business Engine podcast, Bernie chats with Diana Eadington Reed, Director of the North America Small & Medium Business (SMB) marketing team for Oracle Cloud. Her team helps high-growth small and medium-sized companies leverage their infrastructure to innovate faster, get to market first, meet customer expectations, and keep costs in …

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Infutor launches a propensity marketplace of consumers interested in buying cars

A-From MTT, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, Martech: Predictive Marketing, SEO BLOG / By

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources — such as car and home ownership or if a person has recently moved. The …

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