Ranking

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

SEO BLOG /

Posted by sanfran What does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to […]

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Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

SEO BLOG /

Posted by randfish Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday,

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Fact or Fiction? Social Media Signals Are a Search Engine Ranking Factor

SEO, SEO BLOG /

For a while now, the Google search algorithm has been considering social media signals as one of its ranking factors. However, many SEO experts argue that social media, whilst a ranking factor, doesn’t have any significant influence on your SEO performance. So which one is it? Do social media signals influence your search ranking or

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Page speed will become a ranking factor in mobile search

Channel: SEO, Google: SEO, SEO BLOG /

Google today announced a new ranking algorithm designed for mobile search. The company is calling it the “Speed Update,” and it will only impact a small percentage of queries, Google reiterated to us. Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says. The update goes live in July

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SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? – Whiteboard Friday

SEO BLOG /

Posted by randfish In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there’s danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and

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