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6 smart e-commerce lessons to boost local business

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened a bookstore in Seattle and …

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How does it all work?

If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and international SEO can be complicated. Multiple countries, multiple languages, and often, multiple languages within a given country. It’s easy to get tied up in knots. And even easier to confuse a search engine and create a …

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Tracking the ROI of organic search for B2B

I confess, I love marketing data. And charts. Lots and lots of charts! Around this time every year, I am never disappointed with the abundance of marketing data available, from holiday takeaways to annual reviews and trends. But inevitably, some of the data is really quite misleading. It’s not necessarily the fault of the organization …

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Law firms spamming Google My Business: Don’t trust them!

Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad reputation. If I worked at Google, this type of stuff would make me hate SEO companies and have no desire to help them. Lately, I’ve been seeing this same level of spam …

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