Law360 (August 29, 2019, 4:50 PM EDT) — According to the 2019 State of Digital and Content Marketing survey,[1] released in late July, it’s not so much the length, headline or even the source that most attracts both in-house counsel and C-suite executives to content, but one simple attribute: utility. It was the second straight […]
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Farmers could soon get a better understanding of how pigs are feeling thanks to artificial intelligence. The technology, which is in its early stages, scans the animals’ faces to try and identify whether an animal is stressed or happy. Scientists at the Bristol Robotics Laboratory say farmers have a moral obligation to enhance the welfare
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It seems like everyone is publishing ebooks about SEO these days. Most brands recognize that ebooks are a great way to attract the attention of their target audience and build their own reputation as a thought leader. While there are some outstanding ebooks, there are also a lot of poor ebooks that discuss SEO, because
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If you’re an independent contractor or freelancer, you’ll love having the ability to set your own hours and rates. You may also find it a little awkward to negotiate with clients and ask for more money. Knowing how to ask clients for a higher rate is not something we grow up learning about. Most of us are
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At Single Grain, we’re readers. After all, when we hire employees, we’re not just hiring them for what they’ve done in the past. We handpick our team members because we hope and believe they can contribute now and truly flourish in the future. If that sounds weird, think of your business as a baseball team
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You might already know that there’s no way to discern in Google Search Console which queries came in via voice search and which were typed, but were you aware that some data from voice search isn’t captured at all? In the second episode of #AskGoogleWebmasters, Webmaster Trends Analyst John Mueller explained that voice searches conducted
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As content starts becoming more important online, it’s important we find more ways to resonate with our readers. We all know that competition is widely available online, so as bloggers we have to stand out compared to others. However, many people still fail to find a fine line between their content and what readers are
To serve today’s customers, we must think beyond automated sales emails or chatbots. Ask yourself if you’d like to be pitched to immediately after you’ve downloaded an ebook or white paper. We’re guessing, no. So, what’s changed in customer loyalty programs? How do you keep ramping up customer retention? What does amazing customer service mean
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