reimagined

WW is Weight Watchers Reimagined as a Technology Experience Company

The CEO of WW (formerly Weight Watchers) described the company as a ‘technology experience company’ with an incredible human-centric overlay. In September 2018 Weight Watchers announced their rebranding to WW in order to make it clear that they are digitally relevant and focused on health and wellness, not just losing weight. Mindy Grossman, CEO of …

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4 classic marketing techniques reimagined for social media

While new digital marketing techniques are constantly emerging, the old standbys remain great strategies to attract new customers People love free stuff, giveaways, and contests. Remember Warren Buffett’s $1 billion March Madness challenge? Even though the odds were abysmal (about 1 in 9.2 quintillion), more than a million people still got excited to compete. There’s …

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