As communicators, we have a natural tendency to want to control things – a message, a story, an interview, a planned event, etc. We’re also cynical by nature, not because we’re characteristically negative, but because we are trained to anticipate the “what-if’s” of any circumstance. What if we get this question? What if there is […]
Even if you’re not an award-winning writer, you still deal with the concept of writing almost every minute of the day in Public Relations. You’re writing press releases, tweets, heck, you’re writing emails. It may be what you lovingly (or sarcastically) call communications, but writing is the lifeblood of your entire job, and it’s up to you,
PR and SEO Are Completely Different…Right? Not quite. Public relations, SEO and PPC are all major players in the arsenal of a modern-day marketer. But, like all other elements of the marketing mix, these verticals should not be siloed in the overall strategy and, instead, must work in tandem. You might be asking yourself, “Aren’t
There is no silver bullet to increase sales. However, an integrated marketing and PR strategy can be one key to unlocking sales. Below are four tips for boosting lead generation and accelerating sales through PR and media relations. Recommended for You Webcast, July 26th: Best Practices for Engaging Your Channel Partners Strategic media placements can
If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR). This is because over the last few years, Google has minimized the effects of easily gameable ranking signals and refined their algorithm to better represent user experience. In other words, websites that
