Requires

What Kind of Leader are You? Business growth requires leadership skills

What Kind of Leader are You? As small business owners, we barely have time to keep the business running, let alone worry about what kind of leaders we are. If you are thinking about how to grow your business, and you should be, now is the time to consider what kind of leader you are.  […]

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Controlling your online reputation requires minimal time, effort

LOS ANGELES — Social media is a powerful tool that connects physicians with patients and other providers and offers a space for important conversations about health care reform and education. But even those who want nothing to do with social media cannot ignore it completely, Kevin Pho, MD, founder of the blog KevinMD.com, said at

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One-to-one-household marketing requires solving the ‘shareability’ problem

‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this ‘Holy Grail’ may not be all it’s cracked up to be.”

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Why Financial Advisor Marketing Requires an Expert

— Whether you are just starting out or growing your existing business, you need financial advisor marketing services that deliver massive online exposure and the maximum leads for the lowest possible cost. Could you do this on your own? Perhaps…if you have enough time to learn. But your time is better spent advising clients, consulting

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Video on demand’s future requires an ad model built around the experience

Ads are annoying. Study after study reiterates the fact that consumers find ad messages intrusive and aggressive. For some reason, even as the ad industry transitions away from traditional media and toward digital, the same ad models are shoehorned into new and exciting channels. Nowhere is this more obvious than in the world of video,

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